Amazon Smile

Our Challenge & Goals

No mission without a challenge. We may be able to produce a solution, but getting it on the noses of those who need it is an entirely different and huge challenge.

It is relatively easy getting glasses in the large cities in Africa and Asia. But the majority of the need is in rural areas with poor infrastructure, hardly any shops, if any. And there may be a need for glasses, but most people in the rural areas are either not aware that they have a sight problem or that there is a simple solution.

That is why we need to partner with a lot of organisations. Both NGO’s and for-profit organisations. Key is their distribution capacity locally. Secondary is their willingness to help finance projects.